Turning data into better decisions
Hi, I’m Garikai van Weydom and I help organisations translate customer and marketing data into clear insights, stronger strategies and better decisions.
Not more dashboards.
Not more reports.
But insights that actually change what teams do.
The problem I help solve
Many organisations have no shortage of data — but still struggle with decision making.
I often see teams that:
- collect a lot of data, but lack direction
- turn insights into presentations instead of action
- treat customer satisfaction as a KPI, not a steering mechanism
- want to be data-driven, but don’t know where to start
- struggle to embed insights into everyday decision making
That’s where I come in.
What I do
I work hands-on with organisations to make data and insights truly useful.
Typically, I help with:
- Translating customer and marketing data into clear, actionable insights
- Designing and improving customer insight and satisfaction frameworks
- CRM and database segmentation to support better targeting and decision making
- Supporting marketing and product teams with insight-driven strategy
- Coaching teams and stakeholders in data-driven ways of working
Always pragmatic. Always focused on impact.
Who I work with
I primarily work with:
- Marketing leaders (CMO, Head of Marketing)
- Product leaders and product teams
- Management teams in mid-sized and large organisations
- Marketing and insight teams that want to increase their maturity
I usually operate as a senior interim consultant or advisor, closely embedded in the organisation.
About me
I’m a senior marketing and customer insights consultant with over 15 years of experience working in marketing intelligence, research and strategy.
I’ve worked across corporate environments, product organisations and consultancy roles, always focusing on one thing:
helping organisations make better decisions using data.
Alongside my consulting work, I’m co-founder of a craft brewery — a reminder that insights only matter when they work in real life.
Let’s talk
If you’re looking for senior, hands-on support to turn data into decisions, I’d be happy to talk.
📩 Get in touch:
info@vanweydom.com
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